One day Intro & Technical SEO course

This course is designed to give business owners, web site managers and online marketers the basic and advanced tools to successfully manage their online web presence via sustained SEO work. Be in control of your own online e presence and save both time and money while getting your website FOUND online!

Site speed for successful ranking on Google is more important than ever with Google now saying that over 50% of all online searches are conducted on mobile devices such as Android Phones, Iphones and tablets.

To grow your organic search presence, you need to master your SEO requirements and thoroughly understand search engine processes, crawling, loading, structured data usage via the standards and website security. We’ll teach you how to implement that knowledge the same day!

A place on our one day Intro/Technical SEO Management course is €250 (incl VAT) per day. This includes a snack break/coffee/Tea in mid morning.

Recent SEO workshop in Bank Of Ireland Montrose Business centre


In this half-day training course, you will start by building your knowledge of search engine processes, workings and their technical elements. You will then learn about website crawl optimisation and fixing crawl/GoogleBot issues to make all main search engines’ job easier on your site. Next, you’ll improve your website load speed and optimise your mobile usability for mobile-first indexing.

You will also learn about the importance of having structured data present on your website to increase your visibility and performing security checks to make your website secure.


Morning Session - SEO

After completing this training, you will be equipped with the knowledge, insight, and vocabulary to deal with initial SEO requirements and technical SEO issues on your site. It will extend and build upon your existing knowledge of keyword research, on-page SEO and link building thus enabling you to rise to the top of search rankings - and get found online!To do this, we will be using a variety of FREE online tools and apps.

Module 1: How Search Engines Crawl & And See Your Site

The morning starts by dealing with how the major search engines work, and their main technical elements. You will examine the key role that technical SEO plays in the overall SEO organic ranking on Google, Yahoo and Bing and reflect this in your website coding and SEO related elements.

Module 2: Website Elements

You will gain a solid understanding of the web’s technical components including the way in which Google’s search engine algorithm works, client-server side framework and basic SEO/HTML coding principles.

Module 3: Bot Crawl Optimisation

This module covers the importance and key elements of bot crawl optimisation and enables you to identify and fix crawl issues. A webmaster tools account will provide a lot of this info so if you don't have one, we will create one for you on the day!

Module 4: Page Load Speed & Mobile SEO As An Active Ranking Factor.

Fast websites perform better and rank higher on all the major search engines. We will shows you how to identify page load speed issues and improve your site’s speed metrics, as well as optimising for all mobile devices. Google has also said that a fast loading website will also get greater rewards on their index and have also said that websites that dont serve up a mobile vbersion of the site for mobile users will gradually see their owen site disappear from the mobile search results.

Module 5: Schema.Org & Structured Data

In module 5, we’ll make your web site content bot/machine-readable and unlock a range of quick wins which will give your organic rankings that much needed boost. We'll explain what structured data is and how it came about, which snippet categories are the most valuable and how to apply them to your site.

Module 6: Site Security & SSL Certificates

Security issues on your site and how you protect incoming visitors also impact on SEO and ranking. We'll show you some key security checks you can perform via free online tools and provide tips to help make your website more secure. We also cover the benefits of having an SSL cert installed on your domain and how it helps sites to rank. Over 50% of the top performers on Google for any given keyword have SSL certificates enabled.

Module 7: Content writing that Google will love

This module covers the key requirements for writing unique, well optimized content for fast and prominent indexing. Again, using FREE online tools, you too can learn how to write great, well written keyword rich content that will rank high on Google.

Module 8: Google Places For Business for local search

Learn how to get the best from your Google Places For Business and optimize it for local search, online reviews and product placement. If you don't currently have a Places page, we will help you to create and manage one and link it to your site!


Martin O’ Neill

Martin has over 15 years’ experience in all things SEO and online training. He currently manages some of Dublin’s biggest trade websites such as Dublin Electricians,Fitness Plus, Plumbers Dublin and Garden Rooms Dublin and has been a registered lecturer at the Dublin Marketing Institute on their Professional Diploma in Internet Marketing.

In our constant desire to support those on Back to Education Allowance or the Start Your Own Business Scheme, 50% of places allocated to this course will be offered FREE for those on either of these schemes. To qualify, you will need a letter from your local Social Welfare Office confirming that you are currently on either of these courses emailed to us to secure your place.

Each attendee will also receive the following items free of charge:

    • 1 hour follow up telephone consultation with your trainer to discuss the days’ material and to implement the improvements identified on the day.
    • Comprehensive SEO health check which will identify any issues which may be affecting its ranking.
    • Google Places for Business page optimization.
    • Mobile usability and site speed report
    • Full Powerpoint slides so you can review after course completion.
    • Full PDF of course material so you can review after course completion.


For additional information about our upcoming SEO course, please fill out the contact form to find out more about what you can expect on the day. If you have any questions or queries, please feel free to contact us directly at the contact details below.

Martin O’Neill PH: +353 85 823 8132 |