A lot of businesses find themselves in unknown territory at the moment, particularly those businesses who have a physical address where they serve their customers. However, this time can be used wisely to ensure that once restrictions are lifted, your business and website is ready, able and well placed to start engaging with new and existing clients.
A good start is giving your online presence an online health check to ensure that your website is performing optimally and all of your social media channels are live and ready to engage.
A great first stop is the people over at GT Metrix (https://gtmetrix.com). This free to use website performs a full systems, code and file structure check on your website and generates a handy to read report highlighting any issues. The report also comes wth recommendations and "Fix it yourself" advice on how to address the issues highlighted.
Some of the info is of a technical nature but the report will give you a score grade based on its findings from "A" TO "F" so even without understanding the technical part, business owners can at least see a score for their site and give them a good indication that there are issues that need to be addressed.
Another great online tool is offered by the people who also brought you Google! Page speed insights (https://developers.google.com/speed/pagespeed/insights/)generates a report for any website inputted into the query box which shows a page score out of 100 from the active ranking factors Google currently use. Used in conjunction with the data from GT Metrix, this offers website users a full road map for how to get their website running as fast and as efficiently as possible.
With almost 60% of all online search queries now being generated from mobile devices, a fast loading and efficient website is vital for continued online success.